Faisol — Email Copywriter & Retention Marketing Strategist
I write emails that sell, nurture, and retain — for DTC brands, ecommerce, and coaches who are serious about ROI.
View My Work
Full-Stack Email Marketing, Not Just Copy
I don't just write emails. I build the systems behind them.
Email Copywriting
Welcome flows, abandoned cart, post-purchase, re-engagement, promotional campaigns
SMS Copy
Short-form conversion copy that complements email flows
Automation & Flows
Behavioral branching, segmentation logic, trigger-based sequences
Campaign Management
A/B testing, subject line strategy, send-time optimization
Funnel Copy
Opt-in pages, sales pages, lead magnet landing pages
Klaviyo
Mailchimp
ConvertKit
Case Study 1: Lead Magnet Nurture Flow
Mailchimp Automation
Fitness Coaching Niche
The Goal
Convert opt-in subscribers into booked calls for a fitness coach — fully automated, no manual follow-up required.
What I Built
A 5-email behavioral nurture flow with two branching paths — one for engaged subscribers, one for non-openers — plus a re-engagement sequence for cold leads that had gone silent.
Key Elements
Personalized subject lines testing first-name vs curiosity-driven opens
Behavioral tagging based on link clicks to segment warm vs cold leads
Re-engagement path with pattern-interrupt subject lines
Psychological triggers: curiosity, social proof, urgency, transformation, direct CTA

Result: A fully automated client acquisition engine running in the background, warming leads without manual follow-up.
Case Study 2: Webinar Email Flow
Mailchimp Automation
Coaches & Course Creators
A multi-stage email sequence with smart splits based on registration behavior and attendance status — built to maximize webinar attendance, replay views, and post-webinar conversions.
1
Pre-Webinar
3-part countdown sequence with reminder emails and social proof-based anticipation builders
2
Attendee Path
Post-webinar email with replay access, testimonial-led follow-up, and time-limited offer
3
Non-Attendee Path
FOMO-driven replay sequence with urgency email and soft pitch
4
Lead Tagging
Applied throughout to identify high-intent buyers for future targeting
Segmentation
Conditional Logic
Conversion Copy
List Hygiene
Case Study 3: Sales Page Copy — 12-Week Muscle Gain Program
Long-Form Sales Page
Fitness Coaching
The Goal
Convert cold traffic into program buyers using persuasion-led copy built on a proven psychological framework.
Copy Framework
01
Problem-Agitation-Solution
Open to capture pain points immediately
02
Mechanism Section
Introduce the unique training method
03
Proof Stack
Before/after results, testimonials, coach credentials
04
Objection Handling
Embedded throughout the body copy
05
Urgency Close
Scarcity element and risk reversal guarantee
Elements Written: Headline, subheads, body copy, bullet benefits, FAQ, and CTA section
Case Study 4: Cold Outreach Email Sequence
B2B Client Acquisition
5-Email Cold Campaign
A precision-crafted 5-email cold outreach sequence designed to book sales calls with DTC brand owners, agency founders, and course creators.
1
Email 1: The Hook
Sharp personalized opener, one clear value hook, no fluff
2
Email 2: Social Proof
Reference to specific pain point in their business, credibility-building follow-up
3
Email 3: The Tease
Case study or result teaser, soft ask to continue the conversation
4
Email 4: Objection Reframe
Addressing the "I already have someone for this" response head-on
5
Email 5: The Close
Final value add, clear and direct close with a single CTA
Cold Email Strategy
Personalization at Scale
Deliverability Awareness
Offer Framing
My Stack
A full-spectrum skill set built for one purpose: turning email into your highest-ROI channel.
Copywriting
  • Email copy & SMS copy
  • Sales pages & opt-in pages
  • Ad copy, subject lines, CTAs
Email Marketing
  • Klaviyo & Mailchimp
  • Automation flows & segmentation
  • A/B testing, list management, scheduling
Strategy
  • Retention marketing & funnel building
  • Behavioral email strategy
  • Audience research & brand voice
Currently Studying
  • Advanced Klaviyo flows
  • Ecommerce retention strategy
  • Copy Growth Partner model for DTC brands
Who is Faisol?
The Short Version
A Nigerian copywriter and email marketing strategist focused on one thing: making the words in your emails actually work.
I got into this space because I was obsessed with why people buy, the psychology behind what makes someone click, read, and take action. Email turned out to be the highest-ROI channel for that obsession.
📍 Based in Nigeria 🕘 Available Mon–Fri, 9AM–5PM EST
I Work Best With
DTC & Ecommerce Brands
Who want to stop leaving revenue on the table through underperforming email channels
Agencies
Who need a reliable writer who understands flows, not just copy — someone who gets the full system
Coaches & Course Creators
Building retention into their business model and wanting email to do the heavy lifting
I don't chase one-off gigs. I want to be part of a team that's actually building something.
Let's Work Together
If you're building a retention marketing team and you need someone who understands both the words and the systems behind them — let's talk.
Drop me a message directly for project inquiries and collaboration
Connect professionally and explore my full work history and recommendations

Available for: Full-time, part-time, and internship roles in email marketing and copywriting. Ready to be a long-term asset to your team.
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